Motion graphics and logo animation
We make logo animations, launch films and motion graphics for ads and social, in-house, alongside the websites and apps we build. Each film starts from one idea about your brand, gets its own look and sound, and is cut for every screen. There are 47 of our logo films on the work page if you want to see the bar.
By Shaurya Punj, founder / Updated
What you get
- Logo animation and animated brand marks
- Launch films, product films and brand trailers
- Motion for ads and social your team can reuse
- Every cut you need: 9:16, 1:1 and 16:9
What is motion graphics, and how is it different from animation?
Motion graphics is designed elements in motion: type, logos, shapes, product shots and interfaces. Character animation tells a story through characters. Most brand work, like logo reveals, launch films and ad spots, is motion graphics, because it puts your brand and your product on screen instead of a cartoon.
Which logo films have you made?
A few from the 47 on our work page. Each one is unofficial concept work for a brand we love, built on one true thing about that brand.
How long should a logo animation be?
Most run 3 to 10 seconds: long enough to land one idea, short enough to sit at the start or end of every video without anyone skipping it. Our logo films run about 7 seconds and our brand trailers about 19, because each one tells a small story. We cut short versions for intros and outros.
What makes a logo animation worth watching?
One idea that only your brand could own. Our Tinder film uses the fact that the app's first prototype was called MatchBox, and our Spotify trailer starts from the hidden centre of its waves. The look, the timing and the sound all serve that idea, so the logo arrives as the punchline of a small story.
Which film do you need?
Five kinds of motion work we make, and where each one usually runs.
| Film | What it does | Where it runs |
|---|---|---|
| Logo animation | Brings your mark to life in one short move | The start and end of every video |
| Logo film | Tells one small story that ends on your logo | Reels, Shorts and launch posts |
| Brand trailer | Shows the whole brand system in one piece | Launches, your website and pitch decks |
| Launch film | Shows the product doing what it does | Ads, app store pages and product pages |
| Motion for ads and social | Reusable moves for type, transitions and the logo | Every post your team makes |
What files do I get?
Every cut you need for where the film will run: 9:16 for Reels, Shorts and Stories, 1:1 for feeds and 16:9 for YouTube and your website, plus a short version for intros and outros. The films are yours once the project is done, so you can use them on every channel you run.
Can you make films for the website or app you're building?
Yes, and that's where it pays off most. The same team builds the site and makes the film, so the motion matches the brand, the interface and the launch date. Films and branding are the finishing touch on our builds, made in-house so they ship with the work, on the same day.
How much does a logo animation cost?
Pricing is on request. A simple reveal is quicker than a small story, flat 2D is quicker than 3D, and an original score takes longer than a licensed track, so we price after a short brief. You get one fixed price and a date before any work starts, and nothing is added without asking.