Business automation and custom software

Business automation means software does the jobs your team repeats every week. A lead fills your form, lands in your CRM with an owner and gets a reply right away. An order comes in and the invoice goes out. When nothing off the shelf fits, we build the internal tool, dashboard or system ourselves.

By Shaurya Punj, founder Updated

What you get

  • Workflow automation: leads, orders, invoices and reports that move on their own
  • Integrations between the tools you already pay for
  • Assistants for leads, inbox and support
  • Internal tools and admin panels your team will actually use
  • Live dashboards that replace the spreadsheets
  • A plain-English map of what runs where

What can you automate in my business first?

Start with the job that's boring, frequent and easy to check. For most small businesses that's lead follow-up, order to invoice or the weekly report. We map how your team works, pick the 2 or 3 jobs worth automating first and give you a plan, a price and a date before we build anything.

Which jobs are worth automating?

The 5 jobs we see most often. Each one runs on its own once it's set up, and a person stays in charge of the exceptions.

The jobWhat runs on its ownWhat changes for your team
New enquiryThe lead lands in your CRM with an owner, and a reply goes outNobody copies details between tabs
Order to invoiceThe invoice is created and sent when the order comes inBilling stops waiting on someone to remember
Payment remindersPolite reminders go out on a schedule until it's paidFewer awkward follow-up calls
Weekly reportNumbers pull themselves into one live dashboardMonday starts with the answer, not a spreadsheet
Support inboxCommon questions get sorted and routed, with a draft replyPeople handle the hard ones

Which tools can you connect?

The ones you already pay for: your CRM, forms, email, WhatsApp, payments, accounts and spreadsheets. We connect them before building anything new, so your team keeps the tools it knows. If one of them can't talk to the others, we tell you plainly what will run on its own and what won't.

When is custom software worth it?

When you keep bending your process to fit an off-the-shelf tool, or you're paying for 5 tools to do one job. Custom software fits the way you already work: an internal tool, an admin panel or a live dashboard. And if an existing tool already does most of it, we'll tell you to use it.

What happens when an automation breaks?

It gets looked after, because maintenance is part of what we deliver. We keep automations and software updated, fix what breaks and make small improvements as your business changes. You get one place to send anything that needs a look, a short note on what changed, and a map of what runs where.

How much does automation cost?

Pricing is on request. One automation between two tools and a custom internal system are very different jobs, so we price after a short brief. You get one fixed price for the agreed scope, with a plan and a date, before any work starts. Nothing gets added to the bill without asking you first.

How our pricing works

Do we own what you build?

Yes. The automations, the code, the dashboards and every login are yours once the project is done. There's no lock-in and no hostage hosting. You also get a plain-English map of what runs where, so your team, or anyone you hire later, can see exactly how it all works.

How does an automation project run?

The same 4 steps as every build, starting with a look at how your team works today.

  1. The briefTell us what you need in one email or a short call. You get a plan, a price and a date back fast. No 40-page proposal.
  2. Design in the openYou see real progress as it happens, in your inbox and on a live link. No big reveal on deadline day.
  3. Build and polishEvery page, flow and frame gets checked before it reaches you. Anything off gets fixed first.
  4. Launch and look afterWe ship it and hand over the code, files and logins. Then we keep looking after it: updates, fixes, security, hosting care and small improvements.