Logos that refuse to sit still.

47 concept films for brands we love. Made in-house by the studio.

Spotify

Every Wave Starts Somewhere

Duotone kinetic collage / Amapiano / 0:19

All films

  1. TinderNope, Nope, MatchMacro matchbox vector, 0:07
  2. TinderThree PilesFlat card motion, 0:07
  3. BumbleThree LinesLiquid shape morphs, 0:07
  4. BumbleThe First CellHexagon tessellation, 0:07
  5. HingeHi, After DeleteFlat 2D UI, 0:07
  6. HingeFinish the SentenceEditorial kinetic type, 0:07
  7. GrindrLook UpRubbery vector motion, 0:07
  8. GrindrLights OnTop-down window grid, 0:07
  9. happnSame SpotTile mosaic, spring physics, 0:07
  10. happn8:07Split-flap board, 0:07
  11. InstagramRewind to Take 1Top-down flat vector, 0:07
  12. InstagramNobody Eats YetTop-down flat vector, 0:07
  13. TikTokTick. Tock.Pendulum vector animation, 0:07
  14. TikTokDuetSplit-screen additive light, 0:07
  15. SnapchatLast-Minute CostumeFlat vector characters, 0:07
  16. SnapchatNothing, 1000 DaysFlat vector characters, 0:07
  17. RedditAdd redditFlat vector UI, 0:07
  18. RedditOne More ThreadTop-down flat vector, 0:07
  19. DiscordThe LurkerFlat vector chat, 0:07
  20. DiscordYou're On MuteFlat vector character, 0:07
  21. ChatGPTRegenerateText-mode 3D, 0:07
  22. ClaudeClose EnoughCut-paper stop-motion, 0:07
  23. GeminiNothing.GPU particle storm, 0:07
  24. Perplexity[1]Swiss editorial type, 0:07
  25. MidjourneyOverworkedInk and watercolour shader, 0:07
  26. FigmaWho Moved My Frame?Glossy UI-world 3D, 0:07
  27. AdobeFit to ScreenBlueprint vector construction, 0:07
  28. CanvaRoom for One MoreMaximalist sticker collage, 0:07
  29. NotionMargin NotesPencil line-boil, 0:07
  30. PinterestSaved 400, Made 0Tactile 3D corkboard, 0:07
  31. SpotifyEvery Wave Starts SomewhereDuotone kinetic collage, 0:19
  32. NetflixNow ShowingAnamorphic volumetric light, 0:19
  33. YouTubeTest CardAnalog CRT broadcast, 0:19
  34. Disney+Wish Upon a PlusHand-drawn cel animation, 0:19
  35. SoundCloudPlay the LogoRisograph zine print, 0:19
  36. PlayStationNever FlatPS1-era low-poly 3D, 0:19
  37. XboxPower OnSci-fi HUD holograms, 0:19
  38. NintendoAny ResolutionPixel art, 0:19
  39. RobloxFour PlanksIsometric low-poly obby, 0:20
  40. LEGOSix BricksPhotoreal brick stop-motion, 0:19
  41. AppleThe Bite Is the InterfaceLiquid glass studio, 0:19
  42. SamsungThree StarsRaymarched cosmic nebula, 0:19
  43. NothingNothing to HideDot-matrix exploded hardware, 0:19
  44. Sony29,88380s warm analog, 0:19
  45. DysonThe Air AgreedWind-tunnel smoke sim, 0:19
  46. Tribe KombuchaAaah.Macro bubble shader, 0:09
  47. Tribe KombuchaFind Your TribeDarkfield microscope shader, 0:09

001 / 047 Dating apps

Tinder: Nope, Nope, Match

Two duds, then one match catches. The swipe was a strike all along.

Macro matchbox vector / Warm synth pop / 0:07

002 / 047 Dating apps

Tinder: Three Piles

Yes, no, maybe. Turns out the maybe pile was the flame.

Flat card motion / Bright synth pop / 0:07

003 / 047 Dating apps

Bumble: Three Lines

Three bars buzz, become a message, then a hive. First move, made.

Liquid shape morphs / Sunny synth pop / 0:07

004 / 047 Dating apps

Bumble: The First Cell

A whole hive sits frozen. One cell moves first, everyone else makes room.

Hexagon tessellation / Mellow synth groove / 0:07

005 / 047 Dating apps

Hinge: Hi, After Delete

The app deletes itself and leaves behind the first word two people say.

Flat 2D UI / Soft synth keys / 0:07

006 / 047 Dating apps

Hinge: Finish the Sentence

A prompt card waits for an answer. The answer ends in the logo.

Editorial kinetic type / Gentle synth pop / 0:07

007 / 047 Dating apps

Grindr: Look Up

One bloop, and a whole dark room looks up.

Rubbery vector motion / Punchy synth pop / 0:07

008 / 047 Dating apps

Grindr: Lights On

A night block of windows flicks on at once. Pull back, it's the mask.

Top-down window grid / Night synth pop / 0:07

009 / 047 Dating apps

happn: Same Spot

Two strangers, two corners of the map, one favourite spot.

Tile mosaic, spring physics / Relaxed synth groove / 0:07

010 / 047 Dating apps

happn: 8:07

A departures board keeps listing near misses, until two rows read 8:07.

Split-flap board / Clockwork synth pop / 0:07

011 / 047 Social apps

Instagram: Rewind to Take 1

Forty-seven takes of one table. Rewind, and take one was the logo.

Top-down flat vector / Breezy synth pop / 0:07

012 / 047 Social apps

Instagram: Nobody Eats Yet

Five forks wait while one phone hovers over dinner. Classic.

Top-down flat vector / Easy synth groove / 0:07

013 / 047 Social apps

TikTok: Tick. Tock.

One more video, they said. Now it's 3:41 AM and the clock is the logo.

Pendulum vector animation / Late-night synth pop / 0:07

014 / 047 Social apps

TikTok: Duet

Two people flop the same dance alone, then nail it together.

Split-screen additive light / Dance synth pop / 0:07

015 / 047 Social apps

Snapchat: Last-Minute Costume

Four bedsheet ghosts, one forgot the eyeholes. He is the logo.

Flat vector characters / Bouncy synth pop / 0:07

016 / 047 Social apps

Snapchat: Nothing, 1000 Days

A 1,000 day streak of sending pictures of nothing. The nothing was the Ghost.

Flat vector characters / Chill synth pop / 0:07

017 / 047 Social apps

Reddit: Add reddit

Drowning in popups? Add reddit to the search. Problem solved.

Flat vector UI / Laid-back synth groove / 0:07

018 / 047 Social apps

Reddit: One More Thread

Scrolling in bed from dusk to dawn. From above, you were the logo.

Top-down flat vector / Dreamy synth keys / 0:07

019 / 047 Social apps

Discord: The Lurker

The group chat explodes. The lurker finally types, and it's the logo.

Flat vector chat / Buoyant synth pop / 0:07

020 / 047 Social apps

Discord: You're On Mute

A big rousing speech to the call. He was on mute the whole time.

Flat vector character / Rousing synth anthem / 0:07

021 / 047 AI and creative tools

ChatGPT: Regenerate

Make it perfect, please. Six regenerates later, it was perfect already.

Text-mode 3D / Piano electronica / 0:07

022 / 047 AI and creative tools

Claude: Close Enough

Cutting a perfect star goes wrong. The wonky cuts are the Claude logo.

Cut-paper stop-motion / Warm acoustic / 0:07

023 / 047 AI and creative tools

Gemini: Nothing.

What's on your mind? Nothing, says the head with a storm inside.

GPU particle storm / Ambient synthwave / 0:07

024 / 047 AI and creative tools

Perplexity: [1]

Trust me, bro? Citation needed. The one citation that lands is the logo.

Swiss editorial type / Breakbeat drum and bass / 0:07

025 / 047 AI and creative tools

Midjourney: Overworked

A painting gets one epic thing too many. One wet sweep fixes it.

Ink and watercolour shader / Taiko cinematic / 0:07

026 / 047 AI and creative tools

Figma: Who Moved My Frame?

Five people drag five shapes everywhere. From one angle, it's the Figma icon.

Glossy UI-world 3D / Funk / 0:07

027 / 047 AI and creative tools

Adobe: Fit to Screen

Zoom in to fix one pixel, get lost, hit fit to screen. Oops.

Blueprint vector construction / Minimal techno / 0:07

028 / 047 AI and creative tools

Canva: Room for One More

A sticker wall fills every inch but one gap. The gap is Canva.

Maximalist sticker collage / Hyperpop / 0:07

029 / 047 AI and creative tools

Notion: Margin Notes

You were meant to take notes. You doodled a cube instead. Fair.

Pencil line-boil / Lo-fi hip hop / 0:07

030 / 047 AI and creative tools

Pinterest: Saved 400, Made 0

Four hundred ideas saved, zero made. That zero grows a pin and becomes the P.

Tactile 3D corkboard / Bossa nova / 0:07

031 / 047 Brand trailers

Spotify: Every Wave Starts Somewhere

The Spotify waves ripple from one hidden point outside the logo. That point is you.

Duotone kinetic collage / Amapiano / 0:19

032 / 047 Brand trailers

Netflix: Now Showing

The cinema letterbox turns on its side, becomes the N, and fills your phone.

Anamorphic volumetric light / Thriller strings / 0:19

033 / 047 Brand trailers

YouTube: Test Card

An old TV test card builds the play button, then we channel surf the system.

Analog CRT broadcast / UK garage / 0:19

034 / 047 Brand trailers

Disney+: Wish Upon a Plus

A shooting star lands and becomes the plus. It was cut from its own orbit.

Hand-drawn cel animation / Orchestral waltz / 0:19

035 / 047 Brand trailers

SoundCloud: Play the Logo

A riso zine where the logo turns out to be a beat you can play.

Risograph zine print / Trap / 0:19

036 / 047 Brand trailers

PlayStation: Never Flat

The PlayStation logo was never flat. We built it as the 3D scene it is.

PS1-era low-poly 3D / 90s trance / 0:19

037 / 047 Brand trailers

Xbox: Power On

The Xbox logo is a button. Press it and the whole system turns green.

Sci-fi HUD holograms / Darksynth / 0:19

038 / 047 Brand trailers

Nintendo: Any Resolution

Crush the Nintendo logo to 27 pixels and it's still Nintendo.

Pixel art / Chiptune / 0:19

039 / 047 Brand trailers

Roblox: Four Planks

Four planks around a gap. Build it, play it, and everyone shows up.

Isometric low-poly obby / Marching drumline / 0:20

040 / 047 Brand trailers

LEGO: Six Bricks

Six red bricks, 915,103,765 ways to build them. Yes, we counted.

Photoreal brick stop-motion / Big band swing / 0:19

041 / 047 Brand trailers

Apple: The Bite Is the Interface

A glass apple loses its bite, and the bite becomes the interface.

Liquid glass studio / Indie pop / 0:19

042 / 047 Brand trailers

Samsung: Three Stars

Samsung means three stars. Watch them turn into an orbit, then a Galaxy.

Raymarched cosmic nebula / K-pop EDM / 0:19

043 / 047 Brand trailers

Nothing: Nothing to Hide

Explode a see-through phone. Look straight through and the logo lines up.

Dot-matrix exploded hardware / Glitch IDM / 0:19

044 / 047 Brand trailers

Sony: 29,883

29,883 redesigns pile on the SONY logo. Pull them off, the original still wins.

80s warm analog / Japanese city pop / 0:19

045 / 047 Brand trailers

Dyson: The Air Agreed

5,126 shapes fought the air. The ring didn't, so the logo is cut from it.

Wind-tunnel smoke sim / Modular sequencer / 0:19

046 / 047 Outreach

Tribe Kombucha: Aaah.

Inside the can mid-sip, the fizz settles into that first-sip face.

Macro bubble shader / Desi organic house / 0:09

047 / 047 Outreach

Tribe Kombucha: Find Your Tribe

Lonely culture cells find each other. Zoom out, they spell TRIBe.

Darkfield microscope shader / Wet micro dub / 0:09

That’s the reel. Yours is next.

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Unofficial concept work. All marks belong to their owners.