Branding and brand kits your team can use
Branding is how people recognise you before they read a word: the logo, colours, type, how photos look and how you sound. We start with a short strategy session, design the identity, then hand over a brand kit your team can use everywhere. It's the finishing touch, made by the same Snappy Crew team that builds your site.
By Shaurya Punj, founder / Updated
What you get
- Positioning and a clear story before any pixels
- Logo, colours and type that fit together
- A brand kit for social, decks and print
- Every file, in every format, yours to keep
- A short logo animation, like our 7 second logo films, if you want the mark to move
What's the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the whole system around it: colours, type, how photos look, how you write, how layouts are built and how things move. The logo gets you noticed once. The identity makes every post, deck and pack look like it came from the same company.
Do you start with strategy or the logo?
Strategy first, but short: 1 or 2 sessions to agree who you're for, what you promise and how you should sound. Then the logo, colours and type have something to stand on, and feedback stops being about taste. A logo made without that is hard to judge and easy to redo.
Which branding work do you need?
5 common starting points, from a quick refresh to a full rebrand.
| Work | When it fits | What you get |
|---|---|---|
| Logo refresh | The name works, but the mark looks dated | A cleaner mark in every format |
| Brand identity | You're launching, or you've outgrown the look | Logo, colours, type, photo style and voice |
| Brand kit | Your team makes posts and decks every week | Templates and simple rules for using the brand |
| Rebrand | The business has changed and the brand hasn't | A new identity and a rollout plan |
| Motion | You want the brand to move in videos and ads | A logo animation and reusable motion |
What's in a brand kit?
All 3 versions of the logo, the full mark, the icon and the wordmark, in colour and in black and white, for print, screens and your Instagram. The colour palette and type, with simple rules for using them. Templates for posts and decks, so your team can make things that look right without calling us. It's all yours.
Can you rebrand without losing our customers or rankings?
Yes, if the move is planned. We keep what people already recognise, change what holds you back, and roll it out on the same day across your site, Instagram, LinkedIn and Google profile. On the website every old address gets redirected to its new page, which is where most rankings get lost after a rebrand.
How much does branding cost?
Pricing is on request. A logo refresh, a full identity and a brand kit with templates are different amounts of work, so we price after a short brief. You get one fixed price for the agreed scope, with a plan and a date, before any work starts, and every file is yours at the end.